Privacy notice.

Last updated 31 August 2026

This explains what happens to your details when you join the Essentia list. It is short on purpose. If anything here is unclear, email info@essentiaagency.co.uk and ask.

Who holds your details

Alexandru Demeter, a sole trader based in Birmingham. Contact him at info@essentiaagency.co.uk.

He trades as Essentia and Essentia Curates, runs Candela and Sarao World, and performs as Mr. Demeter. Those are trading names, not separate companies. Whichever one you signed up through, the same person holds your details, for the same purposes set out below, and one unsubscribe removes you from all of them.

In data protection terms Alexandru Demeter, trading as Essentia, is the controller of your information, which means we decide what is held and why, and we are responsible for it. There is one controller behind every name above, not several.

What we collect

When you sign up through the form:

• Your name and email address
• Your mobile number, if you give one
• The city you are based in
• Your date of birth
• Your consent to be messaged, with the date it was given
• Which link brought you to the form, so we know which post or event you came through

We may also add details you have given us in person, by Instagram message or over WhatsApp, such as your Instagram handle.

Date of birth is used for three things: confirming you are 21 or over, which the list requires; sending you something on your birthday; and understanding the age range of the people who come to our nights.

Why we are allowed to hold it

Your consent. You ticked a box that was empty until you ticked it, and the wording told you what you were agreeing to. That is the only basis we rely on for marketing.

You can withdraw consent whenever you want. Withdrawing it does not affect anything we did while it was in place.

What we do with it

• Message you about upcoming nights, guestlist places and tables, by WhatsApp or text if you left a number, and by email
• Send you something on your birthday
• Understand who our audience is, where they are based and roughly what age they are, so we book the right music in the right rooms
• See which posts and events actually bring people in

We do not make any decision about you automatically, and there is no profiling that produces a legal or similarly significant effect.

Who else sees it

We never sell your details, and we never share them for anyone else's marketing. No venue, promoter or partner gets a copy of the list.

We use a small number of service providers to run the list. They act on our instructions only and cannot use your details for their own purposes:

• A website hosting provider, which serves the sign-up page
• A database provider, where the list is stored
• Messaging and email providers, used to send you what you asked for

If you want to know exactly which companies these are, email us and we will tell you.

Some of these are based outside the UK, including in the United States. Where your details go abroad, we rely on the transfer protections built into those providers' data processing terms.

How long we keep it

While you want to be on the list. If you have not opened, replied to or acted on anything from us for three years, we delete you. If you ask us to remove you before that, we do it straight away.

We keep a minimal record of the fact you opted out, so we do not accidentally add you again.

Your rights

You can ask us to:

• Tell you what we hold about you, and give you a copy
• Correct anything that is wrong
• Delete everything we hold about you
• Stop messaging you, on some channels or all of them
• Hand your details over in a portable format
• Restrict or object to what we are doing with it

Email info@essentiaagency.co.uk and we will deal with it within one month. There is no charge.

The fastest way off the list is to reply STOP to any message, or use the unsubscribe link in any email.

Cookies

The sign-up page sets no cookies, runs no analytics and no tracking, and loads nothing from any third party. Your details are sent when you press the button, and not before.

If you are unhappy

Tell us first and we will try to sort it. If you are still not satisfied you can complain to the Information Commissioner's Office, the UK regulator, at ico.org.uk or on 0303 123 1113.

Changes

If this notice changes in a way that matters, we will update the date at the top and tell you in a message before the change applies.